This project develops a promotional poster for a university typography lecture series, using scale, orientation, and typographic contrast to communicate event information within a highly reduced visual system. The design problem centers on balancing two functions: establishing an immediate public-facing presence at large format while also organizing a dense schedule of names, dates, and venue details in a readable structure.
The composition relies on an oversized display wordmark set vertically along the edge of the format, allowing a single typographic element to operate as both headline and graphic field. Against this large-scale gesture, the remaining content is organized in a restrained informational block with strong contrast in weight, size, and spacing. A limited palette of dark neutrals, white, and saturated yellow supports legibility while reinforcing visual cohesion across the piece.
As a portfolio project, the work demonstrates typographic hierarchy, compositional control, and the ability to use type as both information and form. It positions poster design not simply as announcement media, but as a system of visual pacing and structured emphasis suited to academic programming and public display.
Methods / Process Statement
Designed as a large-format promotional poster using a reduced typographic system, high-contrast scale relationships, and a controlled color palette. Layout development focused on hierarchy, public readability, and the integration of expressive display type with structured event information.
Designed as a large-format promotional poster using a reduced typographic system, high-contrast scale relationships, and a controlled color palette. Layout development focused on hierarchy, public readability, and the integration of expressive display type with structured event information.
Event poster organized through sharp contrast in scale, weight, and orientation. The composition uses a dominant display element, a limited color palette, and a compact schedule block to create a clear relationship between expressive form and functional information.
Large-format transit shelter poster demonstrating how the typography-driven composition functions in a public environment. The oversized vertical title establishes immediate visibility at distance, while the smaller event details remain contained within a disciplined informational hierarchy.
