This promotional campaign was created for the Finlandica Heritage Club Schutzhund Qualification Trials, a multi-day working-dog competition held in Helsinki, Finland. The project includes a coordinated set of promotional materials consisting of a large-format event poster, a direct-mail postcard, and a conceptual mobile event app interface designed to extend the event identity across both print and digital platforms.
The visual concept centers on a faceted vector portrait of a German Shepherd, using polygonal forms to create a contemporary graphic language that reflects the discipline, strength, and precision associated with Schutzhund training. A restrained blue palette and geometric background textures establish visual continuity across the campaign while supporting a clear and structured visual hierarchy.
Bold, high-contrast typography organizes the event title, host organization, and logistical details. Scale, contrast, and spatial grouping guide the viewer through information from headline messaging to supporting content. Across poster, mailer, and mobile interface screens, illustration and typography are integrated into a cohesive visual system that maintains clarity while adapting to different formats and viewing conditions.
Large-format poster promoting the Finlandica Heritage Club Schutzhund Qualification Trials, combining a faceted German Shepherd illustration with a structured typographic hierarchy to communicate event details clearly at distance.
Front side of the promotional postcard featuring the geometric German Shepherd illustration and primary event messaging, designed to create immediate visual recognition and campaign consistency with the poster.
Back side of the postcard organizing registration information, event details, and supporting text within a modular typographic layout optimized for clarity and direct-mail distribution.
Conceptual mobile app screens extending the Finlandica Schutzhund Qualification Trials identity into a digital event interface. The set applies the campaign’s geometric illustration, blue palette, and typographic hierarchy across navigation, ticketing, and news features for a consistent cross-platform experience.
